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KNOW YOUR NORMAL 🎀

Okay girlies,
how much do we actually know?

We talk a lot about breast awareness — but would you actually know what to look for, what’s normal for you, or when something should be checked?

Your answers will help us understand what women actually know, where the gaps are, and what we need to talk about more.

How old are you? *18–2425–2930–3435–3940–4950–5960+

Gender *WomanManNon-binaryPrefer to self-describePrefer not to say

Which of the following best describes your personal experience with breast cancer?I have been diagnosed with breast cancerI am currently undergoing treatment for breast cancerAn immediate family member has had breast cancerA close friend or someone close to me has had breast cancerI know someone who has had breast cancer, but we're not particularly closeI have supported/cared for someone through breast cancerI work or have worked in healthcare, cancer care or breast healthI haven't had any personal experience with breast cancerPrefer not to say

Where do you currently live? *

Gold CoastBrisbaneElsewhere in QueenslandNew South WalesVictoriaOther Australian state or territoryBrazilSomewhere outside Australia

Before taking this survey, had you been following @paola.kohl breast cancer journey or breast awareness content on Instagram?YesNo

Without looking anything up, what breast changes or signs would make you think you should get it checked?Tell us anything that comes to mind. There are no right or wrong answers.

Would you check it or watch it?

Imagine the situations below happens to you.
First instinct: would you get it checked or wait and see?

Don't overthink it! Just answer what comes to mind first!

You notice a new dent/dimple in the skin of one breast. It doesn't hurt.Check itWatch itNot sure

Both breasts feel sore and tender just before your period, then return to normal.Check itWatch itNot sure

One nipple has recently started pulling inward. It doesn't hurt.Check itWatch itNot sure

You wake up with a small red mark on your breast after sleeping in a tight bra. It disappears later that day.Check itWatch itNot sure

You develop a new red/scaly area around one nipple that isn't going away.Check itWatch itNot sure

One breast has started looking a little different in shape from the other. It's a new change.Check itWatch itNot sure

You notice a new lump in your armpit. You can't feel anything unusual in your breast.Check itWatch itNot sure

FACT OR FICTION? 👀

Fact, fiction or honestly… no idea?

Go with your first instinct.

Most people diagnosed with breast cancer have a family history of it.FactFictionNo idea

You can have breast cancer without feeling sick at all.FactFictionNo idea

Breast cancer only happens after your 40s.FactFictionNo idea

If a breast lump hurts, it's not cancer.FactFictionNo idea

If a lump moves when you touch it, it can't be cancer.FactFictionNo idea

Your breasts don't have to look or feel the same as someone else's to be “normal”.FactFictionNo idea

A change that was previously checked and called benign can still be worth getting checked again if it changes.FactFictionNo idea

Do you know YOUR normal? 🎀

How confident are you that you know what is normal for your own breasts?VeryNot veryNever thought about it

Have you ever checked your breasts yourself?YesNo

Have you ever had your breasts checked by a healthcare professional?YesNo

If you found a new breast change tomorrow, would you know what to do next?YesNo

What might make you put off getting a breast change checked?Thinking I'm too youngAssuming it's hormonal / my periodIt doesn't hurtNo family historyFeeling scaredFeeling like I'm overreactingFeeling embarrassedCost / getting an appointmentBeing too busyWaiting to see if it goes awayNothing — I'd get it checkedOther

Have you ever personally experienced a breast concern or change that you sought medical advice for? *YesNo

If yes, what did you do?Saw GP quicklyWaited a while until I saw my GPMonitored it myselfHaven't done anythingOther

Have you ever been diagnosed with breast cancer?YesNo

If yes, and you would like to share your story with our girlies, here's your space 💗

If you could tell other women ONE thing about knowing their normal or breast awareness, what would it be?

Is there anything about breast cancer you'd like us to investigate or cover during the Know Your Normal campaign?

Want to stay involved? 💗

We're building more breast awareness content from this research. If you'd like to hear about the results or potentially share your experience, you can leave your details below.
Completely optional. Your survey responses can be submitted without providing your details.

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Okay girlies, how much do we actually know?

Okay girlies,
how much do we actually know?